What does a blockbuster launch look like in 2025? For Spider-Man: Brand New Day, it looks like one billion trailer views in four days. Released March 17 by Sony, the promotional video for Tom Holland’s fourth MCU Spider-Man film crossed that historic milestone faster than any movie trailer ever had. A new definition of blockbuster marketing has been written, and Spider-Man is holding the pen.
The record-breaking happened in stages. Within 24 hours, the trailer had earned 718.6 million views — crushing Deadpool & Wolverine (365 million), Spider-Man: No Way Home (355.5 million), and Grand Theft Auto VI (475 million). Each of those had represented the absolute peak of trailer engagement in their time. Brand New Day outpaced all three simultaneously and without any event-driven promotional boost.
WaveMetrix analytics confirmed 1.1 billion total views by Tuesday, marking the first time in trailer history that the billion threshold had been crossed. The figure is being widely cited as a redefinition of what’s possible in pre-release film marketing. Executives at studios and streaming platforms worldwide are asking what lessons can be applied to their own upcoming releases.
The lesson may lie in the trailer’s storytelling quality. Audiences don’t just watch a trailer once if it’s exciting — they watch it again and again if it gives them something emotionally meaningful to process. Brand New Day‘s trailer offers exactly that: Peter Parker’s four years of quiet, invisible heroism, his tentative bond with Bruce Banner/Hulk, and the looming presence of a threat that promises to push him further than ever before.
Spider-Man: Brand New Day opens July 31 under director Destin Daniel Cretton with a script by Chris McKenna and Erik Sommers. The cast: Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. Indian audiences will enjoy six language versions.